Bank Innovation

DECEMBER 20, 2018

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.

Marketing Strategies 170

Marketing Strategies Strategy Marketing Millennials 170

Bank Innovation

JANUARY 30, 2019

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170

Retail Millennials Marketing Strategies Strategy 170

Perficient

DECEMBER 1, 2020

Millennials are now the largest adult generation in the U.S., Paid digital marketing campaigns that are multisegmented, connecting to diverse audiences with targeted design, content, and messaging on the platforms where they are more likely to see your campaigns and more likely to convert. Millennials. As the U.S.

Trends 309

Trends Millennials Community Marketing 309

PYMNTS

NOVEMBER 11, 2016

According to the BDO Retail Compass Survey of CMOs, nearly 60 percent of marketers plan to leverage mobile in their marketing strategies this holiday season. Although less than 10 percent of marketers say they plan to focus on generic mobile coupons, retailers will be offering bargain hunters other ways to get a deal.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

Insights on Business

FEBRUARY 13, 2019

Next was born to complement Bradesco’s strategy. At IBM Think 2019, Henrique Albuquerque from Bradesco Research and Innovation offered insight into how Bradesco is transforming by focusing their entire business structure around the customer journey. If it doesn’t, negative news travels fast through millennial networks.

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

Bank Innovation

AUGUST 6, 2019

The funding will allow the Denver-based company to fine-tune its features, including Pay with Ibotta, a recently-launched QR-code based ‘pay with rewards’ capability; advance its marketing strategy; and grow its […].

Denver 170

Denver Marketing Strategies Strategy Marketing 170

PYMNTS

OCTOBER 21, 2016

Every innovator can point to something that stirred up their passions for changing the world and working 100 hours a week to make their vision a reality. Millennials, Villante explained, are willing to “set it and forget it” on auto pay for $3.95–$4.95 People, after all, have to eat, so what could go wrong? .

Software 100

Software Payments Management Cards 100