In Retail, Are Rewards Their Own Reward?
PYMNTS
JANUARY 3, 2017
Retail is a dog-eat-dog world, operating at times on the thinnest of margins. With NFC technology from Apple (VAS protocol) and Google (Smart Tap), the merchant’s private-label card and/or rewards program are automatically presented at the time of payment. Rewards can help lure customers to a brand and keep them there. credit cards, 1.3
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