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Your Guide to Healthcare Personas

Perficient

Why they download but never use your app? What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. Why they didn’t react to your campaign?

UX 332
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Mobile Payments: What’s In It For Me?

PYMNTS

“You want to get into as many use cases as possible,” said Greg Weed, director of card performance research at Phoenix Marketing International. According to Media and Services UX, (MSX) group at Strategy Analytics, three-quarters of mobile payment users in China do so in physical stores daily.

Mobile 100
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1M Users & Growing: 20+ Fintech Startups That Have Crossed The 1 Million Account Mark — And How They Got There

CB Insights

Download the free report to find out about the rise of digital banking, challenger bank strategies and how incumbents are fighting back. Many of these companies have ambitious plans to expand into new products and markets in order to further grow and retain customers. Product engagement and maintaining a clean UX/UI.

Fintech 64
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Top 5 Customer Development Posts of 2022: Digital Banking and Pricing Opti

FICO

That said, customers have increasingly high standards and you only have a short amount of time to impress them (especially Millennials). Ensure agility for your business so you can adapt to the speed of the market – or faster. Small UX improvements (like real-time address lookup) can have a big impact on customer experience.

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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

Ninety-two million millennials will soon be in what Goldman Sachs calls their “prime spending years.” Download the 17 key takeaways from the 7 fastest-growing personal finance apps. It’s even harder when your target market would rather never think about what you’re trying to sell them — retirement, for example.

Tools 78
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FIs: Build For A Digital Future Or Lose Customers

PYMNTS

OnDot has seen the open rate on FIs’ downloaded mobile apps more than double, from about 35 percent in the pre-COVID-19 era to 79.06 The expert added that these changes aren’t just reaching millennial and digital-native consumers, but also “my 80-year-old parents. percent as of last week. It’s not just about digital self-service.

Mobile 141