Digital Strategies Events Marketing Online 
Perficient
SEPTEMBER 29, 2020
In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.
Independent Banker
DECEMBER 31, 2021
As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.
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PYMNTS
AUGUST 10, 2018
Traditional retail locations, ranging from fashion and home furnishings to hardware and department stores, have been forced to make significant changes in the face of heightened competition from eCommerce giants like Amazon and omnichannel powerhouses, like Walmart and its online unit, Jet.com.
Gonzobanker
JULY 20, 2022
Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Without this leader in the driver’s seat, banks become either too dependent on slower-moving, outsourced vendors or too fragmented as digital is deployed in silos across different business units. Own It, Bankers!
PYMNTS
MAY 12, 2020
Retailers and direct-to-consumer (D2C) brands that are now seeing their eCommerce sales take flight would be remiss to ignore the data being generated by the digital shift and the potential marketing opportunities. Big brands like J.Crew and Macy’s have cut marketing spend, leaving the door open for startups and smaller D2C brands.
Gonzobanker
MARCH 28, 2024
Importantly, the company’s announced migration of “CEB” customers to D1 is a major lift and cheese-moving event for FIS customers. The digital players are working to differentiate based on stronger customer experience features and tight integrations in areas such as financial health, data-driven marketing and fraud/security.
PYMNTS
DECEMBER 4, 2020
Phillips said that sort of gain has been observable with Amazon transactions all year due to Amazon’s organic growth, combined with the move to online spending for essential household items due to the pandemic. The double-digit percentage growth didn’t come as much of a surprise. But I don’t see that holding through the holidays.”.
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