Data Marketing Millennials UX 
Perficient
JULY 20, 2020
What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.
PYMNTS
OCTOBER 23, 2017
Although some customers ( millennials : cough, cough) may value convenience above all else, that youthful sense of fiscal invincibility does not extend to their elders, who place a higher premium on transaction security. Millennials may be less concerned with risk. Confidence is based on how consumers’ data is protected.
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Perficient
FEBRUARY 15, 2022
A survey by market research firm Engine of 1000 individuals who currently use a financial advisor in the United States and Canada provides some quantitative support for what we all felt in our gut: investor communication preferences have undergone a lasting transformation from the COVID-19 pandemic.
CB Insights
AUGUST 2, 2018
Stash could then use that data to suggest actions to users through its app (probably along the lines of, “this month you can afford to move $50 into your investment account”). These companies have been able to generate these signups through three channels: card design, rewards, and application UX. Concluding thoughts.
PYMNTS
OCTOBER 13, 2016
“You want to get into as many use cases as possible,” said Greg Weed, director of card performance research at Phoenix Marketing International. According to Media and Services UX, (MSX) group at Strategy Analytics, three-quarters of mobile payment users in China do so in physical stores daily.
CB Insights
JULY 11, 2019
Today, there are over 20 fintech startups that have crossed the 1 million customer account mark, according to CB Insights data — including Acorns , Robinhood , SoFi , Coinbase , and Credit Karma , among others. Product engagement and maintaining a clean UX/UI. Business model transparency with competitive pricing and fees.
FICO
FEBRUARY 12, 2023
It’s about utilizing the data you have to create differentiated experiences based on your knowledge of the customer. As a financial institution, you already have enough customer data to make subtle adjustments to your customer model that can create a better experience. Use location data to say “Good Morning!”
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