Remove Data Remove Marketing Strategies Remove Millennials Remove social media
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Revolve Rides The Power Of Influencers All The Way To An IPO

PYMNTS

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The first regard in which Revolve looks to stand out from the pack is in how it uses data, to inform both what it offers and how much of any offering it provides. For many shoppers, Revolve is not quite a household name as of yet.

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Despite Papyrus’ Closing, Stationery Retail Is Not All Doom-And-Gloom

PYMNTS

Millennials to the Rescue. The experience of buying, sending and receiving greeting cards continues to undergo changes in a world where social media and sparkling, decorated texts often suffice for getting across congratulatory messages. The move has much more to do with the decline of handwriting, of course.

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Generation Z Wields Retail Influence

PYMNTS

It looks as though millennials may soon face competition as the generation to watch. Social media and digital advertising will be dominant in marketing strategies targeted to Generation Z, but retailers must adopt these mediums in interactive ways to inspire and engage this emerging generation of consumers.”.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Race Data – @RaceDataSystems – [link]. Turn data into energized relationships. Race dashboard: Large data set to work with. Helping banks with customer retention by transforming data into knowledge about their customer’s engagement and key events on their journey. Lots of useable data. ^KT.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

From my understanding of their offering they let mid to large financial planners/consultants utilize state-of-the-art data tools in real time coupled with NLQ AI for a better customer experience, allowing a financial planner to do a better job for more clients in less time. Uses your data to create truly personalized video.

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Bank Ecosystems: The Role of Data Ingestion

FICO

I’d like to start with data ingestion, as the medium is the message and data is your medium. Data needs to be fed, shared, enriched, stored and used in the banking ecosystem for several different decisions. In order to achieve this, at the time of application, all types of data will need to be accessible in real time.

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Disrupting The CPG Industry: How Brands Can Adapt To The Future Of Packaged Goods

CB Insights

Technology companies are controlling online and offline points of sale, intercepting shopper data, managing customer relationships in place of CPG brands, and more. They’re forcing CPG brands to rethink their entire marketing strategies and react to new trends. Startups are marketing to millennial employees at work.