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Why Commerce Should be the Key to Your Digital Transformation

Perficient

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

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Join Perficient at the Automotive CX Summit Series!

Perficient

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Transformation, Leadership and Retention.

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Ecommerce is Dead, Long Live Digital Commerce

Perficient

Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business? Another critical technology is a product information management (PIM) system designed to manage your product data and optimized content to support multiple channels.

Resources 340
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Investors Tap Into The Promise Of High-Tech Data Analytics In The Enterprise

PYMNTS

It was a busy time for B2B venture capital this week, and while funding ranged across verticals from expense management to SaaS, there was a clear theme in investment rounds: high-tech data analytics. Data Management. Trilio Data. PYMNTS takes a look at the funding rounds announced this week below.

Analytics 189
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5 Big Trends Impacting Financial Marketing Strategies in 2020

The Financial Brand

Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention. The post 5 Big Trends Impacting Financial Marketing Strategies in 2020 appeared first on The Financial Brand.

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Get These EOS Tools for Banking

South State Correspondent

EOS is a comprehensive business system that empowers a leadership team to run a more successful bank. Data-Driven Decision Making: The data accumulated through the Scorecard allows leadership teams to make more informed, data-driven decisions. The process includes a marketing strategy.

Tools 195
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Building your growth plan: Key metrics to consider - Part 2

Abrigo

As the leadership teams at many banks and credit unions perfect plans to grow their loan portfolios, management can depend on several key metrics to measure the effectiveness of their plans and execution. One cost-effective marketing strategy for financial institutions is to start local within the institution’s targeted geography.

Resources 236