5 Big Trends Impacting Financial Marketing Strategies in 2020

The Financial Brand

The post 5 Big Trends Impacting Financial Marketing Strategies in 2020 appeared first on The Financial Brand. Culture & LeadershipMartech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention.

Rising Use of Agile Financial Marketing Fits COVID Times Well

The Financial Brand

Use of new methods expected to expand beyond small-scale pilots, marketers report. The post Rising Use of Agile Financial Marketing Fits COVID Times Well appeared first on The Financial Brand. Culture & Leadership Digital Marketing Featured Content Marketing Strategy marketing

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Coronavirus & Bank Marketing: Striking the Right Tone

The Financial Brand

A veteran marketer says 'selling' must yield to 'helping.'. The post Coronavirus & Bank Marketing: Striking the Right Tone appeared first on The Financial Brand. Culture & Leadership Default Category Featured Content Marketing Strategy Coronavirus

Meet Perficient’s Chief Strategists: Allison Fries

Perficient Financial Servies

In 2018, we announced the first class of Chief Strategists, who provide vision and leadership to help our clients remain competitive. A strong go-to-market strategy is essential for successfully bringing new products or services to customers who need them. Marketing.

Are Banks Missing the Mark on Message?

Gonzobanker

I received a “personalized” email last week titled 5 Savings Strategies for Your Down Payment. Strategy #5 on the list was: “You may need to make more money.” Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank.

Banking Industry Must Move from Strategic Planning to Action

The Financial Brand

Culture & Leadership Digital Banking Strategies Featured Articles Marketing Strategy Sales Strategies Strategic Planning fintech innovation strategic planningStrategic planning efforts at most financial institutions lack one thing.

Why Ally Bank’s CMO is Really Their ‘Chief Disruption Officer’

The Financial Brand

CMO Andrea Brimmer explains how Ally Bank leverages disruption and pushes the envelope with some of the most daring marketing in banking. Branding Culture & Leadership Marketing Strategy AllyThe post Why Ally Bank’s CMO is Really Their ‘Chief Disruption Officer’ appeared first on The Financial Brand.

Learnings from the Main Stage at DX18

ForwardBanker

DX18 brought together leading industry experts as well as treasury management, marketing, and retail executives responsible for market growth.

Maine 48

Help Wanted: Trends Reshaping Financial Marketing Departments Today

The Financial Brand

Marketing pros in the banking sector sum up the state of their craft, and reveal what it takes to succeed today. The post Help Wanted: Trends Reshaping Financial Marketing Departments Today appeared first on The Financial Brand.

You Don’t Know Jack!

Gonzobanker

This is what strategy is all about–understanding your advantage, or deciding on what that advantage should be–and making the investments needed to build the capabilities to leverage that advantage. Back in the late ’90s, a couple of really smart consultants wrote a book called The Discipline of Market Leaders in which they asserted that market leaders excelled on one of three competitive dimensions, while maintaining reasonable levels of performance on the other two.

Learnings from the Main Stage at DX18

ForwardBanker

DX18 brought together leading industry experts as well as treasury management, marketing, and retail executives responsible for market growth.

Maine 36

The Banking CMO’s Guide to Earning Your Seat in the C-Suite

The Financial Brand

Culture & Leadership Marketing StrategyHere’s how CMOs can build bridges and strengthen relationships with their CEO, CFO, COO and other peers in the C-suite. The post The Banking CMO’s Guide to Earning Your Seat in the C-Suite appeared first on The Financial Brand.

The Marketing Divide: How CMOs and The C-Suite Must Connect

The Financial Brand

Culture & Leadership Marketing StrategyIn the financial industry, there are major disconnects between CMOs and their peers at the executive table. How does everyone get on the same page?

Good Merger Communications Strategies Make or Break Banking Deals

The Financial Brand

The post Good Merger Communications Strategies Make or Break Banking Deals appeared first on The Financial Brand. Culture & Leadership Customer Experience Marketing Strategy mergersFew financial institutions pay enough attention to their merger communication plans. Here's what experts recommend to keep employees and consumers on board.

Magento Powers Xenon arc B2B Marketplace For SMBs 

PYMNTS

Magento continues to demonstrate clear leadership in eCommerce platform development, execution and expertise as we seek to eliminate operational friction and create the best possible omnichannel buying experience for our customers.”. The enhancements target SMBs and mid-market merchants.

Building your growth plan: Key metrics to consider - Part 2

Abrigo

As the leadership teams at many banks and credit unions perfect plans to grow their loan portfolios, management can depend on several key metrics to measure the effectiveness of their plans and execution. The conversion rate is also a necessary variable in planning out the institution’s portfolio growth strategy. Another way to increase the volume of loan applications is to drive interest through targeted marketing techniques that are tailored to the desired applicant.

Kohl’s Names Greg Revelle Of Best Buy As CMO

PYMNTS

Retailer Kohl’s announced Monday (April 10) that it named Greg Revelle as chief marketing officer. In a press release Kohl’s said Revelle will be responsible for the department store chain’s marketing organization and overall marketing strategy, including the company’s focus on driving customer engagement through analytics, enhancing the loyalty platform, accelerating customer traffic and continuing to build Kohl’s overall brand position.

Building your growth plan: Key metrics to consider - Part 4

Abrigo

As the leadership at banks and credit unions craft their plans for growth, there are several key metrics they should consider, such as optimizing their lending funnel , developing the right marketing strategy , and ensuring that they are taking advantage of unique opportunities with a robust credit analysis processes. The wave of technological innovation that has swept the business world in the past several years has fundamentally altered how many industries do business.

Fashionista Sironi speaks about Fintech Innovation in Investing!

Daily Fintech

Paolo Sironi, is an Italian, driven by demons that lead him to start companies, to write books, and earn thought leadership roles in wealth management. I am a Wiley published author myself , through two publications around Fixed income markets under the Frank Fabozzi series.

Fashionista Sironi speaks about Fintech Innovation in Investing!

Daily Fintech

Paolo Sironi, is an Italian, driven by demons that lead him to start companies, to write books, and earn thought leadership roles in wealth management. I am a Wiley published author myself , through two publications around Fixed income markets under the Frank Fabozzi series.

Chief Growth Officer To Serve As Ringmaster For AvidXchange

PYMNTS

Keeping pace with that growth, said CEO and Co-Founder Michael Praeger , means having a ringmaster in place over various channels and their operations, from marketing functions to distribution. Each of those channels has its own marketing support and programs, said Praeger, along with individual go-to-market strategies — and these are overseen by various sales leaders and product marketing leaders. Growing fast can be a mixed blessing.

Billtrust’s First Institutional Investor Sells Stake

PYMNTS

He saw the opportunity in this market before the FinTech ecosystem declared enterprise-focused FinTech a ‘cool’ sector. Chris’ board leadership, mentorship and friendship has been invaluable to the business, and to me personally.”. “Kelly Ford’s hands-on participation with our team and board has helped us to evolve our go-to-market strategy to achieve the next level of scalable growth,” Lane continued.

What's ahead in 2015? 9 Trends accounting firms should look for in the New Year

Abrigo

In 2015, accountants should be focusing on technology, consulting services and marketing strategies for their firm, among other trends outlined here. Another shift on the consumer side is the attention a potential client will pay to thought leadership.

Trends 230

Investors Tap Into The Promise Of High-Tech Data Analytics In The Enterprise

PYMNTS

The company said it will use the backing to focus on its go-to-market strategy and expand existing leadership. But, with more than $8 million in fresh funding announced this week, the company said it will explore entrance into the B2B wholesale market to help companies procure food goods, keeping a focus on hotels, restaurants and caterers.

Q&A: What Search Engine Optimization Can Offer the Financial Services Industry

Banking 2020

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. To further understand the search marketing industry, Sabrina Sexton, Product Manager at Digital Insight, sat down with Angie Gibson, a digital marketing expert, to pick her brain and learn firsthand from a leader in the industry: . Sabrina: Angie, I’m first curious about how you got involved in search marketing.

Q&A: What SEO Can Offer the Financial Services Industry

Banking 2020

This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. To further understand the search marketing industry, Sabrina Sexton, Product Manager at Digital Insight, sat down with Angie Gibson, a digital marketing expert, to pick her brain and learn firsthand from a leader in the industry: Sabrina: Angie, I’m first curious about how you got involved in search marketing.

Disrupting The CPG Industry: How Brands Can Adapt To The Future Of Packaged Goods

CB Insights

In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Trian Fund pushed P&G to re-evaluate its R&D strategy.

Finovate Spring 2018 – Day 2

William Mills

Product distribution strategy: Direct to Consumer (B2C), through financial institutions. Product distribution strategy: Through financial institutions, through other fintech companies and platforms. Product distribution strategy: Direct to Business (B2B). Good day!