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How Healthcare Marketers Can Adapt and Advance [On-Demand Webinar]

Perficient

Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. Ways healthcare marketing teams can build resiliency and strengthen patient trust. Telehealth’s impact on patient acquisition strategy.

Marketing 309
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Personalization in Financial Services Works, but Changes Will Be Required

Perficient

These companies are experimenting aggressively with personalized search experiences, attribute-based contact routing, custom call scripting, and social media text analysis to know when and what to communicate to consumers, predict actions, optimize offers, and identify when they are ready to buy.

Analytics 309
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Creativity Lives In The Age Of Contagion

PYMNTS

Brands are finding new ways to get in front of their customers as standard outlets like news and social media are loaded with misinformation and just plain disturbing news. Sponsorships, perhaps more than any other marketing area, have been turned on their collective heads. “If championships. That’s a lot of clutter.

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Future of Customer Experience in Digital Banking

Banking 2020

This digital experience is vital, as it determines whether they should stay or move to different banks for better service. At this juncture, customer experience is primarily decided by speed, anytime-anywhere-any device banking, security and simple intuitive clicks. Suman Kumar Chandra is the Director of Delivery at Virtusa.

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Consumer-centric Digital Experience in Healthcare

Perficient

“Consumer-centric experience” has become a buzzword in healthcare circles. In fact, working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! So what can healthcare learn from retail about building a “consumer-centric experience”?

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10 Top Banking Podcasts You Should be Listening to

Abrigo

or largely focused on the domestic banking market. In many cases, the podcasts or hosts have sizable social media followings, and all release a new episode at least once per month so you can stay up to date with the latest trends in the finance world. We have webinars , whitepapers , and other resources to make your job easier.

Community 195
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Trust: Once Again the Most Precious Currency in Banking

Gonzobanker

Here are seven key areas where bank executives need action plans to address burning challenges: Communication – Bankers have been working to calm their customers and community, but the quantity and quality haven’t yet met the standard in an always-on social media world where the public is sniffing for transparency and authenticity.