Innovating New Direct Paths To Customers For DTC Startups
PYMNTS
MAY 16, 2019
Which is what drove DTC food brand Hungryroot to open its first pop-up store this spring in New York City, according to Mollie Chen, vice president of brand and customer experience. We’re hoping the store will put us in touch with more customers and real-time feedback,” she said in an interview.
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