Remove Customer Experience Remove Fintech Remove Technology Remove UX
article thumbnail

Personalized Marketing: What Banking Customers Really Want

Perficient

However, it’s not always obvious which of the many potential technology vendors and implementation partners will best drive an organization’s desired business goals. blockchain​, digital wallets​, money center banks​, emerging payment solutions, digital lending​, economic turmoil​, and fintech disintermediation).

Marketing 294
article thumbnail

The BaaS Gold Rush is On

Gonzobanker

In this emerging landscape, financial institutions, often community banks, frequently “rent” their charter to financial technology firms (fintechs) that serve a specific consumer group as a means to grow non-interest income. Pursuing BaaS doesn’t have to take focus away from primary customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

Bank executives are coming to understand that in today’s world, the customer experience (CX) is the product, although not all have made a serious commitment to address newfound competition. Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Why Ownership Matters.

article thumbnail

11 Commandments of Digital Banking: The Customer Journey

FICO

Be fascinated by your customers, not your technology. Join me and my guest, analyst Alex Johnson of Cornerstone, as we discuss this concept of digital transformation for the customer journey. . Future-proofing your organization now involves studying behavioral science and how people engage with technology.

article thumbnail

The Right UX Makes All the Difference in Banking

Let's Talk Payments

As the father of Apple said, “You‘ve got to start with the customer experience and work back toward the technology – not the other way around.” The wisdom has been.

UX 40
article thumbnail

Digital Banking Commandment: Respect Your Customers’ Data!

FICO

Be fascinated by your customers, not your technology. Make customers feel safe. Financial institutions should view this digital transformation surge as an opportunity to embrace intelligent technology that helps enable exceptional customer experiences and valuable outcomes. Use your branch wisely!

article thumbnail

The Great Filter for Digital Challengers

Celent Banking

Technology. What old technology lacks in flexibility it makes up for in stability. Technology has been built around establishing reliability. In addition to trying to provide an amazing customer experience, almost all challenger banks share the same commitment to fee transparency.

UX 125