Shake Shack On Tapping AI And Other Tools To Optimize The Customer Experience
PYMNTS
DECEMBER 22, 2020
It's no secret that restaurants have been hurting since the pandemic caused a seismic, almost-overnight shift in their customer engagement strategies. These results still marked an improvement compared to Q2, when sales were down 45 percent year over year, and So noted that digital comprised 60 percent of total Shack sales in Q3.
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