Customer Experience Digital Strategies Leadership Marketing 
Perficient
DECEMBER 10, 2020
The pandemic exposed both good and bad customer experiences as companies reacted to the changing market and economic conditions. As we start to emerge from the pandemic in 2021, what should customer experience practitioners focus on to begin to ramp back up? Expectations vs Reality. ” Pega Study.
Perficient
SEPTEMBER 10, 2020
executives by Duke’s Fuqua School of Business shows that due to pressures brought on by the COVID economy “nearly 2/3 of companies are shifting resources to create better digital interfaces and more engaging digital experiences.”. Issues that can make or break customer experience success. A survey of U.S.
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Perficient
MARCH 10, 2021
With over 25 years of digital agency leadership experience, he specializes in Mobile Product Management, Mobile Strategy, and Customer Experience. Jim Hertzfeld is Principal and Chief Digital Strategist for Perficient. Kim Williams-Czopek is a Director of Digital Strategy at Perficient.
Gonzobanker
JULY 20, 2022
The lack of clear ownership in driving digital transformation represents a huge roadblock for financial institutions fighting to stay relevant. Bank executives are coming to understand that in today’s world, the customer experience (CX) is the product, although not all have made a serious commitment to address newfound competition.
Perficient
NOVEMBER 30, 2020
There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Whereas marketing used to be all about generating “buzz” and vanity metrics, today’s CMOs are charged with building business cases around campaigns and reporting out post-launch ROI metrics to justify business value.
Perficient
MARCH 12, 2021
A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.
FICO
AUGUST 19, 2022
Enterprise intelligence that powers digital customer experiences has never been more advanced — so why are 70% of digital transformations floundering? So, where’s the “intelligence” in today’s “enterprises,” and the digital customer experiences digital transformation promised to deliver?
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