Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? Artwork by Oatawa/Getty Images.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Independent Banker

OCTOBER 31, 2020

“We are poised to lead the charge in striking the right balance of technology and connection for our customers and communities.”. I’m grateful for the technology, but, as social creatures, we’re also hardwired to seek connection. I’m grateful for the technology, but, as social creatures, we’re also hardwired to seek connection.

Community 163

Community social media Community Bank US 163

Abrigo

FEBRUARY 24, 2016

fzJKgSN5zwE Inexpensive videos can be added to your signature line, shared on social media and uploaded to your website to drive traffic. There is a rule of thumb on social media to engage your network seven times for every post that you push out. Hold seminars or webinars. Follow and re-tweet experts.

social media 150

social media Marketing Video Tools 150

Abrigo

NOVEMBER 17, 2023

While some of the recent trending fraud schemes are not new, they have been transformed to prey on communities already dealing with unprecedented times. Social media scams account for the highest losses and are higher than any other fraud typology , at a reported half-billion total loss.

Fraud 195

Fraud Training Trends Compliance 195

Independent Banker

JULY 31, 2022

The financial press, economic commentators and social media sites have used a collection of terms this year that convey a certain image of market values for investment securities: “Plummet.” Community bankers have come to grips with the notion of their bond portfolios being, ahem, “submerged” in a number of ways. Underwater.”

Memphis 103

Memphis Community Security Community Bank 103

Social Assurance

FEBRUARY 15, 2019

Invest More in Social Media Advertising. Because social media is one of the easiest ways to create a brand identity, an active profile creates more opportunities to get to know your brand. When investing in social media advertisements, it’s important to decide who you want to target and what you want to spend.

social media 12

social media Marketing Community Branding 12

Banking 2020

MARCH 10, 2015

Here are a few ways Kyle described how this concept might work: Marketing to the local community and actively becoming a part of it. In today’s fast-paced life, this means engaging with them through social media, as well as hosting educational events. Streamline the loan decision process by investing in technology.

Community 40

Community Lending Capital Conference 40