Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? Artwork by Oatawa/Getty Images.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

Social Assurance

JUNE 21, 2019

Instagram presents a different challenge for brands — particularly those in the financial industry. These quick videos clips are among some of the most engaged content on the site and provide a new way for your brand to interact with customers and leads. Run a summer contest that connects back to your brand. We’ve all seen it.

Branding 12

Branding Community Community Bank Examples 12

Social Assurance

FEBRUARY 15, 2019

Invest More in Social Media Advertising. Because social media is one of the easiest ways to create a brand identity, an active profile creates more opportunities to get to know your brand. We recommend split testing — also known as an A/B test — when starting with social media advertising.

social media 12

social media Marketing Community Branding 12

William Mills

JULY 26, 2018

This is the most direct way to communicate everything you want viewers to know about your business. Community focused: This type of video focuses on giving your community content they would enjoy rather than pushing a product. Social Media. Social media is a simple and cost-effective way to increase views.

Video 41

Video Marketing social media Fintech 41