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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. What is paid social? By Amy Geist. Paul, Minn.,

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Rebeca Romero Rainey: Striking the right balance

Independent Banker

“We are poised to lead the charge in striking the right balance of technology and connection for our customers and communities.”. I’m grateful for the technology, but, as social creatures, we’re also hardwired to seek connection. I’m grateful for the technology, but, as social creatures, we’re also hardwired to seek connection.

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7 marketing tips to engage your clients about starting a succession plan

Abrigo

You commonly exchange many email messages with your clients but have you ever considered using your signature line as a marketing tool? fzJKgSN5zwE Inexpensive videos can be added to your signature line, shared on social media and uploaded to your website to drive traffic. Hold seminars or webinars. Ask me how I can help.”

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Jim Reber: Floating rate assets are back

Independent Banker

The financial press, economic commentators and social media sites have used a collection of terms this year that convey a certain image of market values for investment securities: “Plummet.” Community bankers have come to grips with the notion of their bond portfolios being, ahem, “submerged” in a number of ways.

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Going Viral: The Importance of Video in Today’s FinTech Market

William Mills

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.

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Five Marketing Tactics You Should Audit This Quarter

Social Assurance

It’s that time of year where we’re all asking how to maximize our marketing tactics for growth. The good news is that you and your team have a growing list of cost-effective and creative marketing tools at your disposal. Invest More in Social Media Advertising. Try Something New with Your Email Marketing.

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Traditional Banks v. Alternative Lenders: How Goliath Can Beat David

Banking 2020

Here are a few ways Kyle described how this concept might work: Marketing to the local community and actively becoming a part of it. In today’s fast-paced life, this means engaging with them through social media, as well as hosting educational events. Making the small to mid-market loans more financially viable.