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Marketing Strategies to Drive Loan Volume

Independent Banker

Now is the time to market for loans. Thanks to COVID, 22% of consumers intend to switch banks, and the opportunity for community banks to acquire new customers is ripe. It’s possible to attract highly engaged consumers if you have the right products and marketing strategy.

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How the COVID Crisis Is Revamping Financial Marketing Strategies

The Financial Brand

Some channels, like community events, may only return virtually. Others, like video, will continue their rapid growth after the crisis. The post How the COVID Crisis Is Revamping Financial Marketing Strategies appeared first on The Financial Brand.

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How This Small-Town Bank Boosted Its Video Views on Social Media by 800%

The Financial Brand

This article How This Small-Town Bank Boosted Its Video Views on Social Media by 800% appeared first on The Financial Brand. Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.

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How U.S. Demographic Trends Are Reshaping Healthcare Now and Forever –and Why That Matters

Perficient

A patient population mix that is more diverse could mean: A need for more hyper-focused and tailored messaging that considers not just their needs but also how that community likes to be spoken to/with. Going further, they adapted some of those learnings to apply to all of their marketing strategies.

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4 ways to track your bank’s marketing performance

Independent Banker

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

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Mobile vs. Desktop Usage In 2020

Perficient

users spend more time on sports, books and literature, and in online communities. Global users spend notably more time than Americans in online communities and on social networks and finance. Desktop is higher in food and drink, and desktop and mobile are tied for finance and online communities. Four Takeaway Recommendations.

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