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4 ways to track your bank’s marketing performance

Independent Banker

Measuring the success of your community bank’s campaigns can lead to greater ROI, increased conversion rates and a game plan for future initiatives. From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. By Taylor Hugo.

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4 Ways to Keep Your Small Business Sales Going During COVID-19

PopularBank

Small businesses are the lifeblood of our communities – and our economy. With over 3 billion regular social media users prior to the pandemic, social media is the place where everyone finds entertainment and to reignite a sense of community. Take advantage of streaming video or chat to keep your services top-of-mind.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

One of the most talked about subjects was what should be the overall marketing budget and what an optimized marketing budget should look like by channel. This is the power of networking at these conferences, as you can collect insights that you can’t do over video conferences. The top part of this range seems to be around 10.5%.

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FinovateFall 2017 Live Blog – Day 1

William Mills

Using Adobe to show how a community bank might find/organize their existing “assets” (photos/video?/etc.) Now speaking about personalization strategy; I’m assuming basically for an FI’s web sites. I know of several FinTech companies that started as Adobe Web Site Developers for community banks.

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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. And at a micro level, how do community banks reach a generation overwhelmed with debt that inhibits wealth? My son did the same with no plans to return.

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What Bank Marketers Need to Know About Consumer Trust

Long Lasting Ideas

Technology has only accelerated the ability to share a bad experience. Then this feedback needs to be documented in either written form or in a video. Customer surveys are another way to capture positive reviews to use as quotes for marketing purposes. The fact is that reviews are not going to go away.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Race Data brought bank client on stage who is thrilled with the product, he also states that the technology gives context to bank call center employees as well. ^KT. Not just for video games… okay, you have my attention. Katerina Frolovicheva (MD, Technologies Innovations). What’s the market strategy?

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