Community Leadership Marketing Marketing Strategies 
FICO
MARCH 28, 2023
I founded a FICO Women Leaders initiative that uses networking and the power of community to help women succeed as leaders in a highly complex technology firm. At our annual FICO World event, we host Women in Leadership seminars and forums. We discussed the importance of the coaching approach of “leadership starts with self”.
Abrigo
OCTOBER 4, 2016
As the leadership teams at many banks and credit unions perfect plans to grow their loan portfolios, management can depend on several key metrics to measure the effectiveness of their plans and execution. For many smaller banks and credit unions, marketing is often put on the back burner.
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Gonzobanker
OCTOBER 26, 2021
We see bank leadership earnestly working through the spirit of ESG in dozens and dozens of boardrooms across the country, and we are bullish that corporate and workplace leadership will be a catalyst for positive change. No one wants anything to be misinterpreted as a lack of sincerity. Earning the Trust of the Stakeholders.
Social Assurance
AUGUST 17, 2020
For bank marketers, vendors are synonymous with risk assessments, compliance hurdles, financial analysis and reference checks – not to mention a whole lot of paperwork and expense. Given this, why on earth would a bank marketer ever jump ship and start working for a bank vendor? Well, this bank marketer did just that.
The Financial Brand
AUGUST 31, 2020
The post Taking a Community Bank National Demands a Niche and a Strategy appeared first on The Financial Brand. Building innovation on a basic bank chassis to produce fresh growth and expansion means venturing beyond your institution's comfort zone.
Gonzobanker
JULY 28, 2015
And as I look around the industry, it’s the mega-banks and fintech startups–not the community banks and credit unions–that are doing something about it.”. Those dimensions were: 1) operational excellence, 2) product leadership, and 3) customer intimacy. “Yeah, but where and how are we going to get that data?”
Banking 2020
AUGUST 24, 2015
This reason, among many others, is why marketers know that it’s something they need to pay attention to, if they aren’t already. Sabrina: Angie, I’m first curious about how you got involved in search marketing. Mobile should be at the forefront of your plan and definitely at the forefront of your search marketing strategy.
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