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Robert Fisher: The nimbleness of community bankers

Independent Banker

Let’s rediscover what it means to be community bankers. Let’s exercise our nimble natures to exceed customer expectations. Because as community bankers, it’s what we do. That just may be community bankers’ word of the year. Mergers and acquisitions in our markets may lead to opportunities to draw in new customers.

Community 171
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Building A Digital And Subscription Community For Hockey Parents

PYMNTS

The company’s largest target market is the 12-and-under age group. The Marketing Strategy . The company typically looks for hockey parents — particularly hockey moms with children around the age of 12 — for its targeted marketing. He sees it less as a group and more of a community. You choose from that,” Laine said.

Community 161
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The Steps and Tools For Tactical Loan Refinancings

South State Correspondent

In two articles in the past few weeks ( here and here ), we discussed how the “higher-for-longer” interest rate environment will affect the community bank sector – continued increase in the cost of funds (COF), steady yields on loans, and a decrease in net interest margin (NIM) will put severe pressure on ROE for new loan originations.

Tools 195
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Navigating The Overstuffed Weight Loss Market

PYMNTS

But the market is changing and new players are entering – most notably Noom , a subscription weight management and fitness program that has been dubbed “Weight Watchers for millennials.”. Users also interact with the greater Noom community and have access to both individual coaching with a human health expert and the use of a virtual coach.

Marketing 131
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How to Choose a Hedge Provider as a Bank

South State Correspondent

Last week we wrote about loan-level vs. balance sheet hedging for community banks and provided our loan proposal generator ( HERE ). We compared and contrasted the two strategies and sized the market for community banks. A community bank may transact one or only a few balance sheet hedges over many years.

How To 195
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Three ways bank-marketing executives should use data

Abrigo

Data may serve as a buzzword for marketers, but it doesn’t make it any less important. Data measuring customers’ habits, likes and dislikes, is a critical tool to any marketing pro’s toolbox. Bank and credit union marketers are often in a unique position to leverage the aggregated data of their customers. Know the customer.

Marketing 150
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Charles Potts: ICBA’s legacy of success

Independent Banker

In 2022, ICBA’s award-winning ThinkTECH Accelerator program reached more community banks with innovative solutions and partnerships than ever before. For ICBA and our community bank members, 2022 was a year full of potential. In step with community bankers. By Charles Potts, ICBA. I couldn’t agree more.