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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

It’s also a play to capture TikTok’s Gen Z and millennial audience. So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In Comscore data says the share of U.S.-based

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Coachella’s Contextual Commerce: The Good, The Bad And The Flower Crown Ugly

PYMNTS

But setting up shop on the edge of the festival and hawking blatantly branded products is a little too gauche for Coachella attendees who want to preserve the festival’s sanctity (whether it ever existed or not), which leads more than a few companies to turn to social media and the tricks of contextual commerce.

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For Visa, She’s Next Is What’s Next

PYMNTS

Visa said Monday evening at a New York gathering in anticipation of the launch that events through a year-long campaign will include interactive workshops, tailored on a community-by-community basis. These entrepreneurs would like to sharpen their social media skills to broaden reach and grow their firms. What’s On Tap.

Atlanta 189
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Fast Fashion Isn’t Dead Yet — And Could Find Retail Rebirth

PYMNTS

30) from the Columbia Spectator , which covers news important to students at Columbia University and Barnard College in the global fashion capital of New York City. Even so, “Forever 21 bankruptcy signals a change in consumer tastes,” The New York Times declared.

Retail 142
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Target’s Rapid Reset

PYMNTS

Model and social media celebrity Chrissy Teigen is, in many ways, the perfect brand partner for Target, as evidenced by her recent review of her new kitchen and cookware lines. They are increasingly seeing the upper-end of their prime demographic, a group PYMNTS titled bridge millennials.

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Will Snapchat Get Snapped Up Or Snap Back?

PYMNTS

The app that got famous for its disappearing messages is looking like it will either need to raise a some capital by sometime in 2019 or run the risk of going broke, according to a note by MoffettNathanson. Snapchat , according to recent reports , is having cash flow troubles.

Apple 181
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The Wellness Economy: The Buzzy Trend Reshaping Everything From Personal Care To Real Estate

CB Insights

Notably, millennials are more lifestyle-focused, placing a greater value on health and wellness over material goods than ever before. According to Eventbrite data, 78% of millennials would choose to spend money on a desirable experience over buying physical goods. Meet Maya, our hypothetical wellness-focused millennial consumer.

Trends 76