article thumbnail

PRSA NJ Panel on Brand Storytelling and Content Marketing [PODCAST]

Bank Innovation

Justin Gianninoto, director of digital strategy, presented at PRSA NJ’s “Brand Storytelling & Content Marketingseminar to discuss how to get results for your company or organization with great storytelling.

NJ 150
article thumbnail

Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Ways To Set Your Loans Apart From The Competition

South State Correspondent

You brand your bank; why not brand your loans? The other day we attended a seminar on banking Millennials where a panel of Millennials was discussing how Millennials don’t believe the marketing hype like earlier generations did.

article thumbnail

Alexa’s Global Ambitions

PYMNTS

At the time, the move was written off to timing pressure — Amazon wants to get its products to the global market faster than it can conceivably teach Alexa to speak every human language. And there are already hundreds of skills for French customers from some of the most popular brands in France.”.

Training 183
article thumbnail

If Vanishing Warehouse Space Is The Problem, What’s The Solution?

PYMNTS

In the beginning of online shopping, it was brick-and-mortar brands that cried foul over the seemingly unfair fact that their new, nimble rivals didn’t have to contend with the costs of running a business in the physical world.

Retail 100
article thumbnail

Going Viral: The Importance of Video in Today’s FinTech Market

William Mills

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales. Market Awareness.

Video 41
article thumbnail

Five Challenges to Your Bank of the Future and Ideas to Overcome Them

Jeff For Banks

I recently mentioned to a community bank management team that community financial institutions are slower to close branches because their decision making goes beyond the spreadsheet and market potential. So they worry about other things that go beyond the fact that their branch in that market has little chance of being profitable.