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Minnesota Vikings Drive Fan Engagement With Winning Chat Experiences

PYMNTS

On the football field, the NFL’s Minnesota Vikings are showing flashes of brilliance, but at this early part of the season, they’ve posted only one win in six games and trail their division rival, the Green Bay Packers. Although it is platform-agnostic, it keeps the fan within the brand’s ecosystem – in this case, the Vikings.

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DTC Brands Fill Pricing Gap In Outdoor Furniture Market

PYMNTS

Some of the minds behind direct-to-consumer (DTC) brands are inspired by their personal experiences. Higher-end retailers, however, were charging $4,000 to $5,000 for a set of outdoor furniture. Yardbird’s concept, which has grown into a brand with an eCommerce website and a showroom in Minnesota, offers 10 furniture collections.

Branding 123
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Supermarkets Hoard Staples For Holidays, COVID Resurgence

PYMNTS

Associated Food Stores , a Salt Lake City, Utah-based cooperative that supplies supermarkets, said it has started to build what it’s calling “pandemic pallets” of sanitizing products so its warehouses will be fully stocked, Darin Peirce, vice president of Retail Operations, told WSJ. “We

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Economic Nexus Laws’ Unexpected Impacts On Restricted Substance Retailers

PYMNTS

These laws were meant to make online sellers face sales tax requirements similar to those for retailers with on-the-ground locations, putting both types of businesses on equal footing. Retailers in high-tax states have largely not been able to build themselves up or expand online beyond their local markets to the same extent, Rogers said. .

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Target Rolls Out Augmented Reality For Beauty Products

PYMNTS

Target is taking on the beauty market, bringing in augmented reality (AR) to develop its Target Beauty Studio. The retailer has also announced it will be rolling out men’s grooming departments in a select number of stores, according to Retail Dive reports. retail sales will still take place at stores.”.

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Retail Pulse: Best Buy Strikes Out With Small-Format Stores (But Beats On Earnings)

PYMNTS

This is the opposite of what has been seen in some other categories, where smaller-format stores are helping to stem the tide of closures – or, at least, retailers seem to hope that will be the case. Since being acquired by Amazon, Whole Foods has opened several Market 365 locations to sell its private-label goods.

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NY Mag To Open Pop-Up Shop; Amazon Go Plans New York Store

PYMNTS

Magazines have been testing the waters of brick-and-mortar retail by opening temporary stores in major cities, and New York Magazine is no exception. They will include home goods and skin care products, among others, from brands such as home goods company East Fork and luxury bedding company Parachute. In Other Brick-and-Mortar News….

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