Branding Financial Technology Meeting User Experience 
PYMNTS
JULY 30, 2020
The Salt Lake City payment processing platform has joined with Plaid, a Visa subsidiary based in San Francisco, that builds financial technology platforms to connect bank accounts and initiate automated clearing house (ACH) transfers. Last month, Galileo launched what it called a faster and less expensive way to create debit cards.
William Mills
MAY 11, 2016
Customers can store all of their online profiles in one secure location to improve user experience. Branded version is available. ^KT. Fiserv is meeting that need for FIs and millennials. As a co-branding solution, it would work very well. Walk through the purchase experience. Who is the target audience?
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William Mills
SEPTEMBER 12, 2017
Cool name and branding. VERY Cool mobile, user experience. I like their branding. 83 million in funding. This technology powers a ton of other FinTech companies (something that I don’t think most people know). The company is now Envestnet, but until they drop the Yodlee brand they will always be Yodlee to me.
William Mills
MAY 9, 2018
Presenter Profile: How they describe themselves: Project Finance was founded on the belief that good spending and saving behavior starts with being confident in your ability to meet future obligations. With so many companies showing web-based platforms the quality of the user experience is paramount. Will I be able to retire?
CB Insights
OCTOBER 31, 2019
But while many chatbots didn’t meet users’ high expectations, they haven’t entirely fallen short. From crawling financial documents to simplifying how users manage their money, chatbots are creating more efficient financial technology on both the back- and front-end. Managing money is a complex undertaking.
William Mills
SEPTEMBER 7, 2016
Integrated with major retailer API’s like Amazon, eBay, Best Buy and several other aspirational brands. From their web site: Swych’s patent pending mobile gifting platform enables users to send “Swychable” gifts from their mobile device that can be instantly redeemed for electronic gift cards of more than 90 popular brands.
CB Insights
MAY 15, 2019
Key people: Chris Curtin, Chief Brand & Innovation Marketing Officer; Shiv Singh, Senior Vice President of Innovation & Strategic Partnerships. Working with the lab, the Eyevido team was able to conduct eye-tracking studies of Deutsche Bank’s retail banking websites to help improve the user experience for customers.
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