Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Customers expect dependable, connected experiences from brands. Perficient: Digital Strategy Experts. Maybe not just yet.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Gonzobanker

OCTOBER 13, 2020

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Make Digital Benchmarks and KPIs Visible.

Strategy 156

Strategy Digital Banking Digital Strategies Mobile 156

Perficient

JULY 20, 2020

They indicate not just one overarching message, but the finer points of what motivates them, what stops them, what expectations they have for your brand, and more. Chronic Condition (perhaps managing diabetes). At their core, personas should inform branding, design, content, and business requirements for any new digital application.

UX 332

UX Meeting Groups Data 332

CB Insights

MAY 10, 2018

Before BCG and McKinsey and Bain, most business people dismissed “strategy” as something for generals and political campaigns. Get exclusive access to our survey of 677 corporate strategy executives. From one perspective, the position of management consulting as an industry has never seemed more secure.

Strategy 78

Strategy Management Analytics Tools 78

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. He’s an amazing talent in terms of overall digital strategy and really helping clients develop a vision and, for that matter, drive digital transformation.

Marketing 294

Marketing Branding Data Industry 294

FICO

MARCH 28, 2023

When asked about their ability to effectively use the data for things like targeting customers, supporting their brand and products, and developing new products, there was an obvious lean toward being “ineffective” versus “effective.” Your ‘Digital Teams’ have become the productivity backbone of your digital strategy.

How To 52

How To Analytics Data Strategy 52

Cisco

APRIL 7, 2019

Mobile-first banking is an immediate driver of digital strategy. It’s clear intelligent assistants will begin to play a significant role in consumer digital banking transactions. How Chatbots and Voice are Shaping the Future of Banking (The Financial Brand). Essentially, the right cloud strategy really matters.

Trends 64

Trends Cyber Security Big Data Analytics 64