Branding Digital Strategies Leadership Operations 
Perficient
NOVEMBER 12, 2020
Digital agencies merged decades-old creative and marketing experience with emerging user experience and interactive technology expertise to accelerate the dot com boom and give countless brick and mortar companies their digital start. But, as brands commoditize digital offerings, creative is not enough. Peak Creative.
Perficient
FEBRUARY 25, 2021
Our story so far has explored the gap between what customers expect and what brands deliver. To avoid a fall, first take stock of your firm’s customer experience and digital maturity. This includes knowing how your peers and senior leadership perceive said maturity. Customers expect dependable, connected experiences from brands.
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PYMNTS
OCTOBER 11, 2019
This week the big headline generator wasn’t anything that either brand was selling, or doing in service or sales, but instead what a spokesperson said — specifically what they said about the current controversy over Amazon’s place in claiming the consumer’s whole paycheck. Big Plays of the Week: The Digital Brand Reshuffles .
Perficient
OCTOBER 29, 2020
Last week mobile TV platform Quibi announced plans to shut down operations, just seven months after a promising debut. For any brand that promises to entertain, motivation should center on pleasure. It’s unfair to fault Quibi’s leadership for failing to anticipate a global pandemic. Why did it lose everything?
PYMNTS
FEBRUARY 23, 2018
Taco Bell is living más as it pulls ahead of Burger King as the fourth-largest quick-service restaurant (QSR) brand with new delivery options and, yes, nacho fries. The company has recently seen positive momentum and improved operating performance, and delivery is projected to accelerate future growth. But McDonald ’s Corp.
PYMNTS
SEPTEMBER 10, 2019
In an interview with Karen Webster, Norbert Knievel, head of Banking Thought Leadership at Diebold Nixdorf , said FIs would do well to reconsider the role of the ATM in an age where cash usage endures even with the continued inroads made with digital commerce. “So The Consumer.
PYMNTS
DECEMBER 6, 2019
We have a deep dive into Colorado’s digital driver’s license effort and news on Alphabet’s new CEO, as well as data on millennial Black Friday spending. UK Digital Bank Monzo Taps Visa Exec as US CEO. Monzo , London’s digital unicorn, has appointed TS Anil to head U.S. operations. Top News . Curing the $2.4T
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