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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

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Autonomous Finance Required for Digital Banking Success

The Financial Brand

The post Autonomous Finance Required for Digital Banking Success appeared first on The Financial Brand. With consumer expectations outstripping institutions' ability to deliver strong CX, automation of engagement may be the only solution.

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3 Resolutions for Digital Banking Success in 2021

The Financial Brand

As banking executives define their 2021 goals, they must commit to improving digital experiences, leveraging data and honing human skills. The post 3 Resolutions for Digital Banking Success in 2021 appeared first on The Financial Brand.

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Top 5 Digital Banking Transformation Trends Shaping 2020

The Financial Brand

The post Top 5 Digital Banking Transformation Trends Shaping 2020 appeared first on The Financial Brand. Going into 2020, financial institutions will need to deliver simplicity, intuitive design and personalization that is not delivered today.

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Marketing Communications Critical to Managing Risks With Digital Banking Conversions

The Financial Brand

Here's how to manage communications with key constituencies and find cross-selling opportunities when upgrading banking technologies. The post Marketing Communications Critical to Managing Risks With Digital Banking Conversions appeared first on The Financial Brand.

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Financial Institutions Fail To Humanize The Digital Banking Experience

The Financial Brand

Banks and credit unions must go beyond ease and simplicity in the delivery of digital banking services, humanizing the engagement process. The post Financial Institutions Fail To Humanize The Digital Banking Experience appeared first on The Financial Brand.

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Financial Institutions Fail To Humanize The Digital Banking Experience

The Financial Brand

Banks and credit unions must go beyond ease and simplicity in the delivery of digital banking services, humanizing the engagement process. The post Financial Institutions Fail To Humanize The Digital Banking Experience appeared first on The Financial Brand.