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Project Verte Launches Blockchain Marketplace For DTC Brands

PYMNTS

Project Verte has launched the MyVerte blockchain -based marketplace for direct-to-consumer brands. According to a press release , MyVerte will launch with over 100 brands, including new brands like Foreo, Temporary Forevers and La Luna Rose. The platform will also highlight new brands on a weekly basis.

Branding 115
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Brinker Sets Long-Term Focus For Virtual Brand, Reconsiders Marketing Amid Pandemic

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However, Roberts noted that the Chili's brand “continues to exceed expectations from both a relative and an absolute perspective.”. In terms of the company’s It’s Just Wings virtual brand, which the company unveiled in June, Roberts noted that the company is committed to the brand for the long term. The company reported $82.8

Branding 100
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Innovation-Seeking Big Brands Pop Up In Small Spaces

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Brands might want a space to test new concepts with shoppers in brick-and-mortar retail environments, but they don’t always want the time and expense involved in building out a permanent store. It also comes with a bit of staffing twist, as Macy’s own team members will service the brands per a February The Market@Macys report.

Branding 143
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Ascena Retail Group Considers Bankruptcy Filing

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A Chapter 11 filing would let the firm maintain the operation of some of its brands as it looks to sell other names and could come as early as July, Bloomberg reported, citing unnamed sources. Most of the roughly 2,800 retail locations of Ascena are still shuttered. The retailer foresees closing approximately 230 of 687 stores.

Groups 179
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New Cannabis Holding Company Led By PRØHBTD CEO Raises $25M

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Formerly PRØHBTD Global, Future State Brands (FSB) oversees a portfolio of THC, hemp and CBD brands, including hemp beauty line Hempathy, beverage platform Ceeby Dee’s, art-centric infused wearables The Patch Co. and music-driven flower brand Heavy Grass. 20 press release.

Company 116
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J.Crew Joins The Pandemic Bankruptcy Perp Walk

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The company operated 182 J.Crew-branded stores, 140 Madewell stores and 170 factory stores as of March 2. The companies with the thinnest margins are the most vulnerable,” said Hugh Ray , a bankruptcy attorney for the Dallas-based law firm McKool Smith. Those plans were scrapped as the coronavirus pandemic took hold in March.

Retail 185
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Tuesday Morning Seeks Chapter 11 Bankruptcy Protection

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To decrease its outstanding liabilities and bolster its total financial position, Tuesday Morning Corporation said in a statement that it has filed for Chapter 11 bankruptcy to pursue “financial and operational reorganization.”

Texas 130