Branding Customer Experience Innovation Strategies Retail 
Bank Innovation
SEPTEMBER 17, 2019
On the heels of the fifth anniversary of Citizens Bank‘s IPO next week, the bank has launched a product and brand approach based on customer journeys called Made Ready. The strategy won’t result in any immediate changes in customer experience.
BankInovation
JUNE 19, 2020
This week, Bank Innovation took a look a Verint report that ranked some of the country’s biggest banks based on their crisis customer experience during the COVID-19 pandemic. Smaller banks, meanwhile, are pursuing stand-alone brands despite the fact that bigger banks have stumbled with their own digital offshoots.
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BankInovation
JUNE 26, 2020
This week, MLBM released its 2020 Brand Intimacy Study. Financial services ranked 11th out of 15 industries when it comes to emotionally connecting with customers. We’ve created what we call a ‘data intelligence platform’ that pulls together information on our customers, but […].
The Financial Brand
JANUARY 2, 2022
The post Retail Banking Reflections and Keys to Success for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The best way to prepare for the future is to reflect on the progress and shortfalls of the past.
Bank Innovation
MARCH 6, 2020
The inability to reach someone outside of business hours is a source of friction for some digital bank customers, but Rising Bank wants to set itself apart through one-on-one attention. Rising Bank, which is Midwest BankCentre’s digital-only brand, goes to pains to ensure customers get routed to a real person, even if the CEO is […].
The Financial Brand
JANUARY 3, 2021
A look at the digital banking trends of the last year provides a perspective for future strategies and organizational changes. The post Retail Banking Year in Review 2020: A Reflection in 20 Charts appeared first on The Financial Brand.
Bank Innovation
DECEMBER 16, 2019
The brand released a new current account for U.K. customers last week, the first product launched by the bank since it was acquired by CYBG in 2018. Virgin Money is making a play for the mass affluent.
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