Branding Company Digital Strategies User Experience 
Perficient
FEBRUARY 18, 2021
I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand , to approximately 500 financial services industry folks. The former being one that is less talking about outside company walls. The Approach.
Perficient
OCTOBER 29, 2020
For any brand that promises to entertain, motivation should center on pleasure. Quibi also needed to motivate users based on belonging and acceptance. But while Quibi was aiding users’ ability to watch TV, it was hampering access in other ways. Quibi needed to move users above the FBM action line.
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PYMNTS
SEPTEMBER 3, 2019
CellPoint Mobile, which specializes in digital commerce and payment solutions for airlines and travel companies, today rebranded as CellPoint Digital with a new website and product offerings, the company said in a press release on Tuesday (Sept. We started out with a radical, mobile-first solution.
Gonzobanker
MARCH 28, 2024
In the face of a digital vendor landscape teeming with activity and competition, financial executives have several key trends to consider: #1. The major core providers are under the gun to prove their digital capabilities. How important is integrating financial health capabilities into the experience?
Cisco
OCTOBER 19, 2020
Today, given the healthcare reality in the world, increasingly digitized customers demand greater speed, security, and new experiences in banking services. As companies accelerate towards a digitized and automated future, digital transformation is no longer an option, it’s a necessity.
Perficient
NOVEMBER 6, 2020
This is especially true for digital experiences where the user experience will dominate the customer experience more than any single factor. Customers want a well-thought out, engaging user experience that solves their problems and helps them get things done.
Perficient
NOVEMBER 12, 2020
Digital disruption continues to accelerate across every industry, including the digital industry itself. The digital agency emerged in the 1990s, soon after companies realized that the web would be driving customers to their web site and that they needed to make sure these customers got there. Peak Creative.
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