Perficient

JULY 12, 2022

With an increasing comfort with digital technology within financial services, firms must challenge traditional operating models and leverage digital tools to create an authentic relationship and earn (and retain) trust. The connection between technology and consumers in financial services has never been more relevant.

Industry 294

Industry Branding Customer Experience Marketing Automation 294

Perficient

FEBRUARY 24, 2021

My previous blog analyzed how technology and the right team can improve your sales enablement program. This blog explores the benefits that data can bring to your sales enablement program. It may drive marketing automation and other transformative solutions and bring marketing and sales to work together more.

Data 322

Data Analysis Tools Management 322

FICO

NOVEMBER 29, 2022

It flies in the face of more traditional, monolithic insurance applications which were developed, deployed and are maintained as one giant operating system. Insurers Must Balance Rapidly Evolving Market Forces and Emerging Technology. Read the blog Optimization and Automation Point the Way for Insurance Claims.

Customer Experience 52

Customer Experience Meeting Analytics System 52

William Mills

NOVEMBER 1, 2016

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?

Technology 40

Technology US Customer Experience Marketing 40

FICO

JULY 15, 2022

in 1989, it meant lenders of all sizes could leverage the technology of scoring and open up credit to consumers that they might not have lent to in the past. This was one of the contributors to the tremendous market expansion during the 90s which has continued to present day. For FICO, it means taking the technology global.

Analytics 52

Analytics Data Lending Innovation 52

FICO

OCTOBER 24, 2018

In our previous blog , we outlined five ways that insurers can adopt a decision-first approach to accelerate the digitization of your business. This speed to deploy new strategies and predictive models helps insurers respond rapidly to internal or external policy changes and expedites time-to-market.

Industry 40

Industry Analytics Strategy Policies 40

William Mills

JULY 12, 2016

This type of disconnect results in contention between the two organizations, which leads to a less effective customer acquisition operation based on an imperfect exchange of information. Today, fintech companies have the technology they need to make this easily happen by simplifying the integrated sales and marketing plan.

Marketing 40

Marketing Case Study Marketing Automation Fintech 40