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Why KeyBank Changed Course with Its National Digital Brand

The Financial Brand

The superregional transforms an online student loan refinance specialty into a healthcare banking engine by treating it as a digital startup. The post Why KeyBank Changed Course with Its National Digital Brand appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Inside KeyBank’s New Strategy for Its National Digital Brand

The Financial Brand

The post Inside KeyBank’s New Strategy for Its National Digital Brand appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The superregional tables plans to grow its refi unit into a broad digital loan platform, opting for a full-service niche app. Here's why.

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People Love Digital Banking, But Will They Surrender All Their Data?

The Financial Brand

The shift to an online landscape revolutionized banking. The post People Love Digital Banking, But Will They Surrender All Their Data? appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The industry is evolving how it shares data but consumers aren't prepared.

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Marcus Mocks Traditional Banks in New Advertising Campaign

The Financial Brand

Promotions will carry through to Goldman Sachs' long-anticipated introduction of consumer checking accounts for its online customers. The post Marcus Mocks Traditional Banks in New Advertising Campaign appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Consumers Funding Construction Loans in Innovative Fintech Model

The Financial Brand

Online platform brings upscale retail investment funding to smaller markets, providing housing and related construction credit opportunities. The post Consumers Funding Construction Loans in Innovative Fintech Model appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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What Will Happen in Banking if Amazon Rolls Out Retail Branches?

The Financial Brand

What prime opportunities would develop if the mega-online-retailer plops its own department stores on the edge of your market? The post What Will Happen in Banking if Amazon Rolls Out Retail Branches? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Consumers Ditch Branches and Use Digital Channels for Home Equity Applications

The Financial Brand

A rebound in secured consumerl credit is coming but financial institutions unable to offer mobile and online applications will lose. The post Consumers Ditch Branches and Use Digital Channels for Home Equity Applications appeared first on The Financial Brand - Banking Trends, Analysis & Insights.