The Financial Brand

JUNE 28, 2023

This article Why Banks Can’t Underestimate Consumers’ Growing Comfort with Fintechs appeared first on The Financial Brand. This article Why Banks Can’t Underestimate Consumers’ Growing Comfort with Fintechs appeared first on The Financial Brand.

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The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

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The Financial Brand

NOVEMBER 9, 2022

This article Will CFPB’s New Data Sharing Rules Alter the Banking Landscape? The agency's rapid development of data sharing rules among banks, fintechs and other players will have major impact on banking's future. This article Will CFPB’s New Data Sharing Rules Alter the Banking Landscape?

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The Financial Brand

MARCH 17, 2023

This article 3 Effective Tactics to Calm Customer Fears in a Banking Crisis appeared first on The Financial Brand. Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email.

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Gonzobanker

JULY 27, 2022

Three in 10 Gen Zers and Millennials now consider a digital bank or fintech to be their primary checking account provider, and I would bet that most of them have no clue where that provider’s headquarters is located (or care, for that matter). Strategy #1: Embedded Finance. Strategy #2: Embedded Fintech. Why do it?

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Jessica Ellerm

FEBRUARY 11, 2016

Unfortunately in fintech startup-land, this is hardly ever the case. It’s the reason why many more businesses, fintech startups included, are choosing the partnership model as their go-to-market strategy. Subscribe to my blog here to get new articles delivered straight to your inbox as they come off the press!

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South State Correspondent

SEPTEMBER 20, 2022

Another popular tactic was that since many banks are ahead of budget this year due to the faster than anticipated rise in margins, many banks are increasing spend on technology and marketing in the back half of this year to set themselves up for success in 2023. Bank Marketing Lesson 9: Goal Setting – A Common Theme.

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