The Financial Brand

JUNE 28, 2023

This article Why Banks Can’t Underestimate Consumers’ Growing Comfort with Fintechs appeared first on The Financial Brand. This article Why Banks Can’t Underestimate Consumers’ Growing Comfort with Fintechs appeared first on The Financial Brand.

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The Financial Brand

NOVEMBER 5, 2023

This article What Financial Marketers See as Their Priorities and Challenges for 2024 appeared first on The Financial Brand. A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.

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Marketing Survey Branding Fintech 34

The Financial Brand

NOVEMBER 9, 2022

This article Will CFPB’s New Data Sharing Rules Alter the Banking Landscape? appeared first on The Financial Brand. The agency's rapid development of data sharing rules among banks, fintechs and other players will have major impact on banking's future. appeared first on The Financial Brand.

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Data Branding Fintech Marketing Strategies 41

The Financial Brand

MARCH 17, 2023

This article 3 Effective Tactics to Calm Customer Fears in a Banking Crisis appeared first on The Financial Brand. Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email.

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social media Branding Examples Fintech 25

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. We brought back tons of bank input on budget allocations, so look for a future article on how banks plan to spend their marketing budgets next year.

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Conference Marketing social media Data 195

Jessica Ellerm

FEBRUARY 11, 2016

Unfortunately in fintech startup-land, this is hardly ever the case. With little to no brand awareness, competitors with deep pockets, and few to no deposits in your prospective clients’ trust banks, the long, slow climb to success is in front of you, rather than behind. And Everest, as many of us know, is incredibly unforgiving.

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Fintech Strategy Marketing Strategies Training 40

The Financial Brand

NOVEMBER 28, 2018

The post Banking Industry Must Move from Strategic Planning to Action appeared first on The Financial Brand. Strategic planning efforts at most financial institutions lack one thing. a commitment to change that can generate the results desired.

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Industry Branding Marketing Strategies Leadership 29