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4 ways to track your bank’s marketing performance

Independent Banker

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. Take advantage of free analytics tools.

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A new digital bank needs a new customer service experience

Insights on Business

Next has access to all of Bradesco’s ecosystem, ATMs, call center, internet banking. Social-based marketing. For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy. IBMLive Twitter.

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Data Dive, Farewells Edition: Apple, Chase, SoFi, Uber

PYMNTS

Stripe rolled out chargeback protection, Apple rolled out its take on sign-in authentication , Mastercard launched an open banking platform and Visa and Western Union paired on a global push to card payments – and those are just the top headlines. There were plenty of introductions last week.

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2015: Year In Review

ZootBlog

In 2015, the financial industry made a point to enhance the customer experience by leveraging massive amounts of data from phone calls, emails, mobile apps, ATMs, and websites. was the last major market to adopt this technology as their payment standard. Advanced Analytics. EMV Technology. Mobile Wallet. Financial Disruptors.

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Unattended Retail Lessons From Caviar Dreams

PYMNTS

In fact, in various global markets, high-end luxury items can be purchased from both ATMs and unattended machines. The caviar comes from several global markets, including Belgium, Canada, China, France, Germany, Italy, Peru, South Korea, Spain and the U.S. And, yes, the machine also dispenses caviar for pets — of course.

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Finovate Fall 2016 Live Blog – Day 2

William Mills

Targeted at Marketing, execs, lines of business owners, etc. Social media is a special challenge since social media was not created with compliance in mind. I can see how some other social media channels may be more prevalent and important in the U.S. 09:43 am iBank Marketing – [link].

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Game-Changing Tech Or Dystopian Nightmare? How 16 Industries Could Be Transformed By Facial Recognition

CB Insights

While the technology is still developing, many companies (including Amazon) are banking on it as a disruptive force in a myriad of markets. Since 2015, Apple has launched two open-source frameworks — ResearchKit and CareKit — to help clinical trials recruit patients and monitor their health remotely. Marketing & Advertising.