Perficient

DECEMBER 2, 2020

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. This inclusion marks the second time Perficient has been listed as a sample martech integrator in the report.

Technology 322

Technology Marketing Houston Marketing Automation 322

FICO

JULY 15, 2022

Financial Inclusion Using Analytics. These are the rules that are used to ensure that there's enough information on the report to provide a reliable score on the consumer. This is the responsible way to broaden financial inclusion and have more credit for those who don't have a traditional credit report. Saxon Shirley.

Analytics 52

Analytics Data Lending Innovation 52

Perficient

FEBRUARY 24, 2021

CRM, sales advisor compensation, reporting). Similarly, other applications such as reporting, compensation, analytics, and predictive modeling benefit from ‘golden copy’ data that is stewarded upstream in the client data hub. Sales enablement is a critical function that works in tandem with sales and marketing.

Data 322

Data Analysis Tools Management 322

PYMNTS

JANUARY 30, 2019

Corporate consulting company Accenture is debuting its SynOps enterprise automation technology five years in the making, a tool that reports said could accelerate some organizations’ shift away from human capital or re-allocate human talent to more strategic roles.

Tools 115

Tools Marketing Automation Training Operations 115

Independent Banker

FEBRUARY 28, 2022

We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The intent is to gain better insight into customer behavior for more successful target marketing of its various products and promotions. By Katie Kuehner-Hebert.

Fintech 136

Fintech Marketing Community Bank Community 136

FICO

NOVEMBER 29, 2022

Systems that also support multi-channel distribution and integration with agents and aggregators will typically offer faster times to market, real-time insight, streaming data and analytics, or faster response times for better customer experience. Read the industry report FICO Enterprise Intelligence Network for Insurance.

Customer Experience 52

Customer Experience Meeting Analytics System 52

FICO

OCTOBER 24, 2018

Adopt a decision-first approach: Rather than start with data, forward-looking insurers are defining their most critical business objectives and decision models before considering data and analytic requirements. FICO was just named a leader by Forrester Research in its report, The Forrester New Wave™: Digital Decisioning Platforms, Q4 2018.

Industry 40

Industry Analytics Strategy Policies 40