South State Correspondent

SEPTEMBER 20, 2022

Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). Conduct a gap analysis of your institution, goals, and competitors.

Conference 195

Conference Marketing social media Data 195

PYMNTS

JANUARY 20, 2020

The experience of buying, sending and receiving greeting cards continues to undergo changes in a world where social media and sparkling, decorated texts often suffice for getting across congratulatory messages. The move has much more to do with the decline of handwriting, of course.

Retail 183

Retail Millennials Cards social media 183

Perficient

DECEMBER 8, 2020

An analysis of how the two algorithms differ. Reinforce those signals by promoting it in your blog post, social media, and elsewhere. Use the principles outlined above when you begin—or continue—your video marketing strategy. This post covers: How YouTube videos dominate the top videos in Google’s results.

Video 520

Video Google Study Examples 520

Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Financial marketers have advanced their marketing strategies and implemented new techniques and channels to their mix. We’ve got you covered.

Compliance 15

Compliance Survey Marketing social media 15

The Financial Brand

AUGUST 25, 2021

The post How Financial Institutions Can Clean Up Sloppy Brand Habits appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are four ways to deliver a seamless brand experience.

Branding 37

Branding Banking Trends Analysis Trends 37

The Financial Brand

OCTOBER 28, 2021

The post Mining for CX Gold: How Financial Institutions Can Engage Employees appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Approached correctly, staffers will offer valuable intel about how well an institution works, as well as what they're hearing from customers.

Banking Trends 34

Banking Trends Analysis Trends Branding 34

CB Insights

JUNE 7, 2018

Social media (i.e. in a second tranche of a seed round in 2017, builds psychographic profiles using machine learning and human language analysis. According to Alan Bethke, Subaru’s Chief Marketing Officer, “A lot of manufacturers target customers based on pure demographics. Set-top box viewing data. Browsing Data.

Marketing 78

Marketing Data Analytics Examples 78