To Entice Consumers, Airlines Offer BOGO Tickets
PYMNTS
NOVEMBER 1, 2020
In August and September, Alaska Airlines ran a 48-hour sale in which an entire three-seat row was offered for the price of a single ticket. Alaska Airlines, usually in the practice of offering 10 to 12 big promotions a year, now runs three a month, according to WSJ. The company says all of this has been working for them.
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