Remove 2021 Remove Branding Remove Retail Remove social media
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Our Top Customer Engagement Research Of 2021

CB Insights

In 2021, Facebook became Meta, NFTs came to dominate media discussion, and companies increasingly adopted omnichannel marketing models. Client Research] Content Moderation Tech Is Not Just For Social Media. Here’s Why Brands And Retailers Need It. Here’s Why Brands And Retailers Need It.

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Deep Dive: Visual Search As The Next Retail Battleground

PYMNTS

eCommerce’s rise has only made designing retail showrooms more complex, however. Digital brands lack brick-and-mortar stores’ advantages — customers cannot feel fabric textures or see electronics’ resolution qualities. Merchants need to bridge this gap as digital connectivity pushes the retail world’s boundaries.

Retail 143
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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

“So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In In practice, that means turning customers into influencers via a social selling technology platform. “The

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Why Instagram’s New Shopping Icon Is Changing Ecommerce Forever

Perficient

Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.

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Department Store Redux? Scenario Planning For The DTC Business

PYMNTS

Now the new face of DTC will start to remake the rest of retailing. And finally, retail hybrid brands like Brooks Brothers are bought up by licensing firms who like retail as long as it makes money, but they like fashion brands and their IP a lot better. Q4 is stellar for these brands and their new efforts.

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2021 Social Media Content: Notable Trends

Social Assurance

Marketers and financial brands were challenged this past year. Some brands were able to easily glide into new trends that followed the pandemic, others were forced to hard pivot in order to survive. Or maybe this year was a good year to pause and re-strategize your brand messaging. New Social Platforms to Watch.

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Love And Loyalty: David’s Bridal Launches First Rewards Program

PYMNTS

The company says it’s the first national bridal retailer to make this move, and the program’s unique design will earn points for the retailer among its brides as well as its business partners. Cook is bullish on 2021. Because as of Tuesday (Dec. It’s called the Diamond Loyalty Program by David’s.