Perficient

OCTOBER 29, 2020

For any brand that promises to entertain, motivation should center on pleasure. That meant it needed viewers to not only discover its brand, download its app, register and begin watching but also to subscribe at either a $5 or $8 monthly payment level. Quibi launched in April 2020, just as the pandemic was upending public life.

US 294

US social media User Experience Digital Strategies 294

PYMNTS

JANUARY 11, 2021

Once considered the head of number-crunching and cash management, treasurers today have transformed into enterprise leaders, using payments and finance digitization as an opportunity to pivot toward new business models and drive strategic growth for the entire enterprise.

Payments 198

Payments Strategy Fintech Tools 198

Perficient

SEPTEMBER 29, 2020

The world is quite a different place than it was six months ago, and with the 2020 holiday season fast approaching, the pressure is on to meet revenue goals in what’s been an uncertain year. It’s been a pleasure working with you and bringing some of your ideas to our digital strategies as well. Jim: Thanks, Eric.

Marketing 294

Marketing Branding Data Industry 294

PYMNTS

DECEMBER 15, 2017

Today, it’s also about telling a story and building an experience that makes customers want to shop with the brand again. Yet luxury brands have been slower than most other retailers to embrace digital innovation – for storytelling or for anything else. If they’re not there, they’re losing out to other brands who are.

Retail 129

Retail Branding Mobile Tools 129

PYMNTS

AUGUST 6, 2020

When the history of 2020’s second quarter is written, it will be a tale about companies’ staggering losses and remarkable efforts at rebuilding – especially when talking about quick-service restaurants (QSRs). Brands (parent of KFC, Pizza Hut and Taco Bell) saw revenue drop more than $1 billion.

Examples 108

Examples Digital Strategies Maine Innovation 108

PYMNTS

OCTOBER 11, 2019

This week the big headline generator wasn’t anything that either brand was selling, or doing in service or sales, but instead what a spokesperson said — specifically what they said about the current controversy over Amazon’s place in claiming the consumer’s whole paycheck. with more promised by the end of this year and throughout 2020.

Leadership 100

Leadership Apple Branding Retail 100

Perficient

FEBRUARY 25, 2021

Our story so far has explored the gap between what customers expect and what brands deliver. When CX responsibility is divvied up across functional areas, brand consistency is likely to suffer. Customers expect dependable, connected experiences from brands. Perficient: Digital Strategy Experts. Maybe not just yet.

Meeting 309

Meeting Customer Experience Branding Leadership 309