Abrigo

DECEMBER 31, 2015

Undoubtedly, many accounting firms providing periodic reviews of their marketing budgets seek ways to get more out of what they are investing in marketing. This doesn’t necessarily mean they are looking to cut expenditures on marketing. percent, according to the 2015 Association for Accounting Marketing Benchmark Survey.

Strategy 150

Strategy Marketing Survey Marketing Automation 150

William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

Marketing 41

Marketing Fintech Marketing Automation Marketing Strategies 41

PYMNTS

FEBRUARY 22, 2018

But there are drawbacks: According to Blissfully , a SaaS management tool for the enterprise, SMBs doubled their SaaS adoption rates after 2014 — and quadrupled them after 2015. This increase in choice and quality of B2B FinTech solutions is also, undoubtedly, a good thing. Venture capitalists have remained a close ally of SaaS startups too.

Tools 135

Tools Software Data Analysis 135

Fintech Labs Insights

AUGUST 9, 2016

CUneXus , creator of sales and marketing automation solutions for lenders, quietly closed a $5 million funding round late last week. Prior to that the company demoed features of its Comprehensive Prescreened Lending (CPL) engine, cplXpress, at FinovateSpring 2014 and 2015. Buerger noted that this is just the beginning.

Marketing Automation 12

Marketing Automation Lending California Mobile 12

Fintech Labs Insights

APRIL 30, 2015

We hope you’ve enjoyed the opportunity to get to know a little about the companies that will be taking the stage at FinovateSpring 2015. And now let us introduce you to the final fourteen companies of FinovateSpring 2015. Finaeos automates the back-office and capital raise compliance. Founded: 2015. Founded: 2015.

San Jose 12

San Jose Las Vegas California Tucson 12

Fintech Labs Insights

JULY 22, 2015

CoreIQ is a marketing automation system developed by Onovative that speeds onboarding and broadens cross-selling opportunities for community banks and credit unions. ” Pictured (left to right): Onovative co-founders Michael Browning (CEO) and Clay Turner (CTO) demonstrating CoreIQ at FinovateSpring 2015 in San Jose. .”

Technology 12

Technology Marketing San Jose Community Bank 12

Fintech Labs Insights

DECEMBER 4, 2015

As we head into the final four weeks of 2015, private investment into the fintech sector is just under $18 billion for the year (or $24 billion including the First Data, Worldpay and Square IPOs). Onovative : The financial services marketing automation provider brought in $1 million. Automated trading tools.

New York City 12

New York City Company Fintech Louisville 12