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App Annie Expands Footprint — But No IPO Plans Yet

PYMNTS

The San Francisco-based app intelligence firm announced Monday (March 14) that it has acquired data marketing startup AppScotch for an undisclosed amount. We are always looking for technologies and talent that enhance our products and mission. “We help companies seize these opportunities.

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FICO World 23: Unleashing the Power of FICO Platform

FICO

They wanted to know how investing in technology innovation was affecting growth. The top 25 percent of companies that were investing the most in technology innovation were growing at twice the pace of the 10 percent that invested the least. Which market trends matter – both in business and technology? Which direction?

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FICO Women Leaders: Sharing Our Insights and Success

FICO

I founded a FICO Women Leaders initiative that uses networking and the power of community to help women succeed as leaders in a highly complex technology firm. FICO has customers worldwide, and I am intent on increasing opportunities for women in technology and financial services. But it’s not enough to do this work at FICO alone.

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2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. Content marketing has arrived!

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The new competitiveness in corporate payments

Accenture

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. percent between 2014 and 2016. percent between 2017 and 2019, down from 5.1

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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

A recent article in the Wall Street Journal states that the average Class of 2014 graduate with student-loan debt has to pay back some $33,000. How can bank marketers find creative ways to attract those 18-to-29 year old customers? There are bright, technologically tough people who can make a difference for your bank.

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The Coming Apps-ocalypse

PYMNTS

In the early days of the smartphone, apps came upon consumers like tiny technological miracles sent from heaven to make their lives easier. There’s an app for that” was more than a marketing pitch. Apple’s App Store, alone, brought in over $20 billion last year — a 40 percent uptick from 2014.

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