Menswear’s Bonobos Not Monkeying Around With Personal Service
PYMNTS
OCTOBER 26, 2016
Bonobos, the men’s clothing brand that began life online and has now pushed into the physical realm, is betting on the tactile experience to boost sales. The first standalone location was in Boston in 2012. With the firm’s founding in 2007, the first Guideshop was at the company’s headquarters in the Flatiron District.
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