PYMNTS

JANUARY 27, 2017

Founded in 2012 in Los Angeles, the digital marketing firm works to bridge (hence the name) the gap so that the various communications don’t fall into the void. “We Boston-based readers know — and likely love — Papa Gino’s, a regional pizza chain that had developed a serious defection problem. Which is where Bridg enters the picture.

Los Angeles 100

Los Angeles social media Retail Marketing 100

PYMNTS

SEPTEMBER 24, 2018

She stayed with Bell and the Boston Telephone Dispatch Company for more than 30 years until her retirement. Fearful of giving up ground to a tech intermediary — Apple , Google , Amazon — many OEMs are working with third parties to develop their own branded apps and connected in-dash experiences. population had a phone in their homes.

Google 190

Google Branding System Apple 190

CB Insights

DECEMBER 19, 2017

Formerly beloved brands such as Aeropostale, American Apparel, and PacSun bit the dust in 2016, and the pace of retail deaths has accelerated since then. Additionally, many of these physical retailers have lost the cache they once had as new direct-to-consumer brands with a hyper-focus on specific products have taken off.

Retail 78

Retail Branding Company Capital 78

PYMNTS

MAY 27, 2016

At the rate so many once-solitary brands are shacking up with other companies, though, maybe the definition of the term needs to be widened a bit. Affirm made waves in 2012 when it launched with a novel premise: offer shoppers loans at the point of sale to let them buy and pay off products they otherwise wouldn’t be able to afford.

Retail 100

Retail Las Vegas Millennials Conference 100

CB Insights

SEPTEMBER 26, 2018

The app has won multiple awards since it was released in 2012. Innovation centers across the globe in Boston, London, California, and Shanghai serve as regional hubs that can connect with local entrepreneurs, scientists, and technologies. Boston Children’s Hospital — Innovation and Digital Health Accelerator (IDHA).

Innovation 73

Innovation Cleveland New York New York City 73

PYMNTS

APRIL 18, 2016

Hey brand, want a better way to engage with your customer? And Messenger and Marcus’ big bet is that its chatbots will provide a mechanism for brands to strike up those conversations with their community faster, cheaper and as well – if not better – than a live person can do now. Find a developer and let them grab Messenger’s bot API.

Google 100

Google Mobile Branding Apple 100

CB Insights

SEPTEMBER 26, 2018

Major retailers and brands go local. Target opened its first small-format store in Chicago in 2012. According to CEO Brian Cornell: “In urban markets like New York or Chicago, San Francisco, Boston and D.C., Below, we outline three major retailers’ localization strategies — and where the trend is headed next.

Retail 64

Retail Los Angeles Strategy Community 64

PYMNTS

JUNE 21, 2016

Recent market research performed by the NPD Group revealed that delivery traffic outside of pizza has expanded by 33 percent since 2012. We need to be an extension of our partners’ service and brand.”. Flour, a Boston-based bakery with multiple locations across the city, is among the eateries Favor users can order from.

Resources 102

Resources Operations Technology Boston 102

CB Insights

MARCH 27, 2019

And because it’s so valuable — and not well understood — the scope of exactly what the big tech brands have been collecting is only recently being recognized by the general public. is a Boston-based startup that verifies government-issued IDs for third-party businesses. Confirm.io

Google 76

Google Apple Security Data 76

PYMNTS

MARCH 6, 2017

The layout has been re-arranged to accommodate a self-serve cosmetic area and a fragrance room that gives shoppers the option to explore perfumes by scent type instead of brand. And that better experience, he told Webster, is about more than the new Dallas-Fort Worth store — it’s about what’s next for the brand.

Fort Worth 129

Fort Worth Innovation Dallas Retail 129

CB Insights

MARCH 26, 2019

” For example, the rise of “athleisure” brands like Lululemon and Athleta has been attributed to millennials’ search for clothing options that let them easily transition from the yoga studio to the office. Savvy marketers at struggling cereal brands may be able to reverse their fortunes with the millennial set.

Millennials 78

Millennials Industry Trends Branding 78

CB Insights

OCTOBER 26, 2020

When Facebook went public in 2012, the stock fell 15% in its first few days on the market. Goldman Sachs is reportedly preparing to launch a digital wealth product, potentially in the form of a robo-advisor, under the Marcus brand, which has previously focused on high interest savings accounts and personal loans.

Management 78

Management Capital Company Marketing 78

CB Insights

SEPTEMBER 4, 2018

They are a diverse group of players, ranging from automotive industry stalwarts to leading technology brands and telecommunications companies. A few of the companies or brands listed below belong to the same parent organization, but are detailed separately if they are operating distinct autonomous development programs.

System 78

System Technology Michigan California 78

CB Insights

APRIL 24, 2018

We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing. It was an experiment by Ikea to better understand what types of technology could attract customers, and more broadly to introduce them to the Ikea brand.

Retail 59

Retail Trends Technology Branding 59

CB Insights

MAY 10, 2018

Before Bruce Doolin Henderson opened the doors of Boston Consulting Group on July 1, 1963, the concept of “competition” barely existed in American business culture, let alone the concept of strategy. For example, if a new CPG brand is trying to figure out how to price its products, it has a fairly routinized problem on its hands.

Strategy 78

Strategy Management Analytics Tools 78