Blue Apron Turns 7 As Meal Kit Industry Grows Up
PYMNTS
JULY 31, 2019
Back to 2012. According to Blue Apron’s own website and other reports , the story begins way back in the halcyon days of 2012. In 2012, 20 of Salzberg’s friends beta-tested the product,” the article stated. At the same time, retailers and brands were experimenting with their own meal kit products.
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