Perficient
NOVEMBER 3, 2020
Here’s why: Traditionally users weren’t able to purchase items through social media platforms. Social influencers could promote brands through their channels and direct users to “swipe up” or click a link in their bio to purchase. 70% of people will trust a recommendation from someone they don’t know.
PYMNTS
DECEMBER 10, 2018
The year is 2007. Capital One made the headlines then – a genius move, many called it at that time, for an issuer that lacked demand in deposit accounts and had no other way to provide a debit-like offering that would make their brand sticky to consumers. There’s only one problem. 2018: Same Song, Different Verse.
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PYMNTS
MAY 26, 2017
The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. According to Forrester, brands face a 50 percent higher revenue risk in 2017. Brands must either disrupt or be disrupted. . — as if they were on a social network.
PYMNTS
JANUARY 14, 2019
Amazon started with zero customers, zero brand awareness and a very ugly website with a clunky user experience, by today’s standards. And it did so via a channel that was not at all conducive to a digital shopping experience. Not exactly a great user experience. I guess every sad story needs a bad guy.
Fintech Labs Insights
JANUARY 26, 2016
MX appointed Don MacDonald to lead marketing and branding efforts and develop marketing strategies to help bank clients enhance the account holder experience. He has the skills, experience and proven track record to continue to evolve our marketing organization, build the MX brand and drive accelerated growth for the company.”.
Fintech Labs Insights
AUGUST 2, 2016
Today’s acquisition gives Ping access to UnboundID’s “impressive list of big enterprise customers” which include global brands such as Chick-fil-A, Wells Fargo, Target, Boeing, Cisco and NBC. ” Specifically, Ping mentions that the addition of Unbound’s capability will bolster: User experience.
PYMNTS
JUNE 29, 2017
That is how the world first met the iPhone a little over ten years ago in January 2007, when Steve Jobs took to the stage to announce Apple’s latest and greatest innovation. And on June 29, 2007, we finally got it. Melissa Lowry, VP of Brand and Marketing, Early Warning. These are not three separate devices. This is one device.
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