Black Friday Data: Amazon Tightens Digital-First Market Share Grip
PYMNTS
DECEMBER 1, 2020
A new survey of Black Friday shoppers from PYMNTS showed the Seattle retailing giant dominated its rivals in the traditional post-Thanksgiving holiday season kickoff. When PYMNTS last measured Amazon’s take of the total eCommerce business it found that it touched just north of 50 percent for Q1 2020 in eCommerce market share (51.2
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