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Google, DTC Retailers Form Advocacy Group

PYMNTS

So far outside of the initial meetings (there was a second one June 26) the group’s activity has been limited to a white paper that summarizes some of the key concerns of the executive members. The most compelling issues concern data collection and usage, admitting that brands lack a comprehensive understanding of consumer behavior.

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2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Our clients had no idea what content marketing or HubSpot encompassed. 2015 was a content marketing tsunami.

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5 (More) Ways FinTechs Can Benefit from Hosting a Podcast

William Mills

After all, the end goal of a well-rounded content marketing program isn’t just to share your thoughts—it’s to see results. SEO should always be kept in mind when adding to your content marketing strategy. Brand Awareness Generation. This means your brand gets free exposure not only on social media, but also in real life.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

We mostly expect CIOs and CTOs to expand their technology infrastructure each year, even if modestly, to address new industry challenges, widen their growth potential or enter into new market opportunities. For your marketing and PR teams? A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). Scale private banking model to a much broader market. Download our latest white paper that discusses what it really takes to develop a successful Fintech startup. Showing using a brand new device on a brand new connection.

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FinovateSpring 2016 Live Blog – Day 1

William Mills

Industry Solutions Marketing Mgr.). Assaf Frenkel (VP, Product & Marketing). He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Mills-Grimes is the Digital Marketing Consultant at William Mills Agency. Chris Edgington (Sr. Paul Jacobs (Sr.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

What’s the market strategy? Branded version is available. ^KT. As a co-branding solution, it would work very well. From their web site: “Chattanooga-based TransCard strives to build and service a world-class technology platform that supports innovative payment solutions across multiple markets. Maria Gurina (Bus.

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