Marketing, Marketing Automation, Study and Technology

How to Solve for Missing Data in Marketo

Perficient

DECEMBER 14, 2020

So you’ve purchased Marketo Engage to improve your marketing-to-sales relationship and are eager to start implementing the system, but your missing key data points, like email addresses. Case Study. How do you solve for this missing data and still reap the benefits of your Marketo system?

How To

How To Data Marketing Automation Case Study

Content Marketing Closes the Loop Between Marketing and Sales

William Mills

JULY 12, 2016

With the evolution of content marketing, today’s buyers are not relying solely on the assistance of salespeople in the same way they have in the past. Today, fintech companies have the technology they need to make this easily happen by simplifying the integrated sales and marketing plan.

Marketing

Marketing Case Study Marketing Automation Fintech

PR and Content Marketing go together like Bonnie and Clyde

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? When PR and content marketing work together, the results are impressive.

Marketing

Marketing social media Study Marketing Automation

Webinars

Elevating Accounting Practices: The Power of Outsourcing and Automation in the Digital Age

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

JUNE 23, 2016

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? When PR and content marketing work together, the results are impressive.

Marketing

Marketing social media Study Marketing Automation

Jumpstart Your Platform Selection and Avoid Lengthy RFP

Perficient

AUGUST 21, 2020

As you start to research what’s available in the market, you find that there are hundreds of potential systems, all at different price points and all that claim to be the best solution. Contact Center Technology. Event Management. Social Networks. We also have many other platform types in the works, including.

System

System Meeting Management Analysis

Foursquare Makes Software That Leverages Location Available To Third-Party Apps

PYMNTS

MARCH 2, 2017

In an effort to help developers and marketers offer their services to consumers at the right time and place, Foursquare has introduced Pilgrim SDK, a software development kit that can help third-party apps study and leverage the location of its users, sending them notifications anywhere in the world.

Software

Software Marketing Automation Study Marketing

PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

NOVEMBER 1, 2016

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?

Technology

Technology US Customer Experience Marketing

Maximizing Your Website to Generate Quality Leads

William Mills

JANUARY 18, 2018

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. A recent HubSpot report supports this, with 63 percent of marketers indicating that generating traffic and leads is their top challenge, essentially the Holy Grail for marketers.

eBook

eBook Marketing Automation Marketing social media

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. CASE STUDY] Data-Agnostic?

Trends

Trends Customer Experience Survey Data

William Mills Agency Adds Mary Curtis, Angelo Jones, Alyssa Maker, Jacob Hamilton

William Mills

DECEMBER 1, 2016

William Mills Agency , a premier financial public relations and content marketing services company, has hired Mary Curtis as senior account agent; Angelo Jones as account associate; Jacob Hamilton as account coordinator; and Alyssa Maker as digital marketing coordinator. Prior to joining WMA, she was public relations manager for U.S.

St. Louis

St. Louis Georgia social media Missouri

Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

CB Insights

APRIL 24, 2018

Retailers are leveraging technology, such as artificial intelligence and augmented reality, to enhance operational visibility and personalize their customer service, a new necessity in fast-changing and demanding consumer market. Kohl’s and the smaller faster department store: Kohl’s is going small to grow big.

Retail

Retail Trends Technology Branding

Financial Policy Predictions 2021: Meaningful Changes Ahead

FICO

DECEMBER 15, 2020

Duguid before the end of June 2021, I believe the court will not only provide some clarity on what an ATDS is but, in doing so, will further facilitate the use by banks and other businesses of legitimate, non-marketing automated or prerecorded voice and text messages to the mobile phones of customers who have the provided requisite consent.

Policies

Policies Washington DC Regulation

Finding Business Success Through Customer Engagement

FICO

OCTOBER 23, 2019

Of course, we are not the only ones talking about how to be successful at customer engagement, which is why I decided to take I recently read a book by marketing thought-leader Paul Greenberg ( @pgreenbe ) called “The Commonwealth of Self Interest: Business Success Through Customer Engagement”.

Customer Experience

Customer Experience Case Study Analytics Marketing

Finding Business Success Through Customer Engagement

FICO

OCTOBER 23, 2019

Of course, we are not the only ones talking about how to be successful at customer engagement, which is why I decided to take I recently read a book by marketing thought-leader Paul Greenberg ( @pgreenbe ) called “The Commonwealth of Self Interest: Business Success Through Customer Engagement”.

Customer Experience

Customer Experience Case Study Analytics Marketing

Finding Business Success Through Customer Engagement

FICO

OCTOBER 23, 2019

Of course, we are not the only ones talking about how to be successful at customer engagement, which is why I decided to take I recently read a book by marketing thought-leader Paul Greenberg ( @pgreenbe ) called “The Commonwealth of Self Interest: Business Success Through Customer Engagement”.

Customer Experience

Customer Experience Case Study Analytics Marketing

Community Banking Brief

How to Solve for Missing Data in Marketo

Content Marketing Closes the Loop Between Marketing and Sales

Webinars

Trending Sources

PR and Content Marketing go together like Bonnie and Clyde

Webinars

PR and Content Marketing go together like Bonnie and Clyde

Jumpstart Your Platform Selection and Avoid Lengthy RFP

Foursquare Makes Software That Leverages Location Available To Third-Party Apps

PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

Maximizing Your Website to Generate Quality Leads

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

William Mills Agency Adds Mary Curtis, Angelo Jones, Alyssa Maker, Jacob Hamilton

Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

Financial Policy Predictions 2021: Meaningful Changes Ahead

Finding Business Success Through Customer Engagement

Finding Business Success Through Customer Engagement

Finding Business Success Through Customer Engagement

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