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A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design

Perficient

It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. We must think from a global-to-global first perspective and connect our marketing strategy to understanding specific audiences for well-rounded inclusive website design.

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YouTube Continues to Dominate the Video Results in Google

Perficient

This is the second time we’ve done a study on video rankings in Google and YouTube (see the first study here ). Here are the top findings and takeaways from this year’s study: YouTube videos dominate the videos rankings within Google. This post covers: How YouTube videos dominate the top videos in Google’s results.

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Are Retailers Missing Out On ‘Supershoppers?’

PYMNTS

If the latest The State of the Mobile Experience Report from PointSource is any indication, then merchants may still have a long way to go. The study revealed that the majority of key influencers and decision-makers across industries admitted their company’s mobile experience does not meet user expectations.

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Facebook vs. Your Website

Social Assurance

certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. Invest in YOUR marketing assets (not just Zuckerberg’s).

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We Analyzed 9 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets to Their Growth — Here’s What We Learned

CB Insights

These direct-to-consumer, or D2C companies, are able to manufacture and ship their products at much lower costs than traditional consumer brands because they own all of their customers’ data and maintain end-to-end control over the making, marketing, and distribution of products. The long-tail playbook has won. No need to choose.

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